Haneefah Adam is a medical scientist, creative artist and lifestyle blogger passionate about food, fashion, faith and creative outlets which includes mixed media and food art. In 2016, she broke the internet with her Hijarbie project; a Muslim Barbie which drew inspiration from the designs of popular Muslim fashion bloggers like Habiba Da Silva and Leena Asad.
Haneefah is also the winner of the 2016 #TechMeetsArt competition, a food art competition held by Re. Le Art Gallery and sponsored by Samsung Mobile.
She has been featured on CNN and has worked with various brands including Etisalat
Nestle, Maggi, Dangote (NASCON), Dominos & Coldstone.